Since 1977, NAOS Bioderma has led the skincare industry with its "ecobiology" philosophy, respecting the skin's natural biology. Based in Aix-en-Provence, France, and including brands like Bioderma, NAOS operates over 40 affiliates worldwide.
Each year, these affiliates host hundreds of seminars, product launches, and events to empower pharmacists and build global partnerships.
As NAOS expanded, coordinating events across diverse teams and regions became increasingly challenging. Emmanuelle Kley, Communication and Events Project Manager, recognized the need for a streamlined solution.
In 2017, the company initiated a partnership with Eventtia to transform event management. Seven years later, NAOS has successfully hosted over 280 events, engaging 25,000 attendees and partners globally.
NAOS event powered by Eventtia.
The Challenges Ensuring consistency, efficiency, and global alignment in event management
NAOS hosted everything from big conferences in busy cities to online webinars for people around the world. But it was hard to give every guest the same great experience.
The team was spending too much time building web pages, handling sign-ups, and juggling different tools. With over 40 affiliates across the globe, it felt impossible to keep things consistent.
They needed a single, user-friendly system, a platform where everyone could plan events, adhere to the brand's guidelines, and ensure each attendee enjoyed a seamless, high-quality experience.
"We used to collect information via Excel. It was extremely complicated, frustrating and time-consuming."
Emmanuelle Kley
Communication and Events Project Manager at NAOS
The Solution Customized experiences, automated workflows, and centralized event planning
In 2017, Emmanuelle Kley set out to reinvent NAOS Bioderma's approach to events.
She wasn't just looking for a new platform, she needed a partner who shared their values and aspirations. That's when Eventtia came into the picture.
Personalized and unified attendee experiences
Eventtia enabled NAOS to design tailored experiences with customized registration forms and event pages.
Centralizing all events on one platform ensured every interaction from sign-up to post event follow ups, was consistent and personalized, enhancing engagement and satisfaction.
Improved efficiency with automation
Eventtia's automated workflows and standardized templates streamlined event management.
Tasks like resource allocation, event setup, and communication became faster and more efficient, allowing teams to focus on delivering high-quality content.
Global event management system
Eventtia provided a single platform for affiliates to plan and execute events within a standardized framework.
This centralization maintained NAOS's branding and quality standards while allowing local customization.
Comprehensive templates enabled headquarters to oversee events without micromanaging each one.
"For more than 6 years now, we've been using Eventtia to manage the logistics of registration and communications, across our different brands and around the world."
Emmanuelle Kley
Communication and Events Project Manager at NAOS
The Results Achieving exceptional growth and efficiency
The partnership has delivered significant benefits in three key areas:
- Scalable Events: NAOS Bioderma has hosted over 280 events for 25,000 attendees worldwide, maintaining high standards across in-person, virtual, and hybrid formats to strengthen their global presence.
- Improved Efficiency: Eventtia's automated workflows and standardized processes streamlined event management, enabling the team to focus on content creation and attendee engagement.
- Data-Driven Growth: Eventtia's analytics give NAOS insights into refining strategies, allocating resources effectively, and enhancing future events that align with company goals.
"Eventtia is the easiest way of managing events thanks to its autonomous use, high quality of help desk support, and focus on improving existing features."
Emmanuelle Kley
Communication and Events Project Manager at NAOS
A new era of optimized event management
Through its partnership with Eventtia, NAOS Bioderma has built a unified global event management system.
This collaboration upholds the brand's values, enhances operational excellence, and fosters strong relationships with affiliates, partners, and audiences worldwide.
As NAOS continues to lead in the dermatology and skincare industry, its efficient event management showcases the power of teamwork and advanced technology.
NAOS training event powered by Eventtia.
