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Case Study

FEMSA

Discover how a world-known conglomerate uses Eventtia to scale its events strategy.

Website: Discover the website

Industry: Retail

Type of Events: Internal events for directors

Event Format: Virtual

Working with Eventtia: Since 2021

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About FEMSA

Founded in 1890 as a brewing company in Monterrey, Mexico, FEMSA has become a leading global company in the beverage, retail, logistics, and distribution industries.

Event Planning Challenges

To ensure the confidentiality of their meetings, FEMSA needed a highly cautious and discreet platform to host their events.

Why Eventtia?

Eventtia's visually appealing interface and easy navigation for both organizers and attendees caught FEMSA's attention. Additionally, our Premium Support provided an advantage to the company by allowing our team to handle the configuration and logistics while FEMSA focused exclusively on content creation. We ensure that the personal information of the attendees is kept confidential and secure, as our platform is compliant with the SOC II voluntary compliance standard for service organizations.

"We loved the ease of use of the tool, how quickly it can be updated, and the changes are reflected. The service-oriented attitude and availability of the Eventtia team."

Estefania Garcia — Change Management, FEMSA

Eventtia Solutions

FEMSA on Eventtia platform
  • Premium Support: FEMSA used the Premium Support service, which provided an onboarding session to familiarize them with the platform, then communicated all necessary information, visuals, and content to the Eventtia team to set up the event.
  • Customized Modules: The client used customized Virtual Stage modules to share additional information with attendees, such as PDFs, and create virtual video activities during breaks.
  • Zoom Integration: Attendees were required to access the Zoom meeting using a password, maintaining the confidentiality of the meetings through a seamless and secure virtual experience.
  • Surveys: The client created tailored surveys for each speaker, enabling attendees to provide feedback on the clarity and effectiveness of their presentations.

Results achieved

The client successfully communicated its messages, kept attendees engaged, and gained instant feedback through tailored surveys.

The organizers achieved their desired results, ensuring a memorable and secure event experience for their attendees.

FEMSA event results

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