The Mexican Association of Online Sales (AMVO) is the country's leading digital commerce organization, representing over 550 companies and more than 75% of Mexico's e-commerce value. Its mission: accelerate digital commerce growth and foster best practices for both local and international businesses.
INITIAL CHALLENGES Regaining control over event operations
Before partnering with Eventtia, AMVO relied on external agencies to manage their events.
While this approach helped them get things done, it left them with little control over the attendee experience and often the content.
With over 50 events per year, including the flagship FORWARD congress attracting up to 1,200 decision-makers, AMVO needed a centralized, scalable solution to deliver consistent, high-quality experiences while optimizing operations.
"Before using Eventtia, we relied on agencies to run our events, which meant limited control over the experience and content. Eventtia gave us the tools to manage everything in-house and focus on what matters most: delivering valuable content."
Pierre-Claude Blaise
CEO at AMVO
THE SOLUTION Automating event registration, ticketing and payments
AMVO event powered by Eventtia.
Eventtia provides AMVO with a robust, all-in-one platform to fully internalize their event operations. With Eventtia, AMVO has been able to:
- Build fully branded event websites
- Manage registrations, payments, and ticketing
- Offer personalized experiences to multiple audience segments (VIPs, officials, corporate partners)
- Broadcast hybrid events to attendees across Mexico
- Organize one-on-one meetings to enhance networking
Eventtia empowers AMVO to focus on what matters most: high-value content and seamless attendee experiences.
"We love how easy it is to manage recurring or multi-session events with Eventtia. Everything is centralized and easy to configure."
Pierre-Claude Blaise
CEO at AMVO
THE BENEFITS More impact, less effort: A winning formula with Eventtia
Switching to Eventtia brought immediate results for AMVO:
- Greater control and autonomy: The team now manages all event operations internally from registrations and payments to sponsor visibility without depending on external agencies.
- More time for high-value work: By simplifying logistics, Eventtia enabled AMVO to shift focus from operational tasks to what really matters delivering high-quality content and attendee experiences.
- Stronger results: Attendance increased by 50%, sponsorship revenue rose significantly, and the NPS score hit 80%, signaling outstanding participant satisfaction.
- Brand consistency across the board: Every event touchpoint, from email invites to registration forms, was fully customized to reflect AMVO's brand identity.
- Flexibility under pressure: The team seamlessly managed last-minute changes and speaker confirmations thanks to Eventtia's agile setup.
For AMVO, Eventtia didn't just support their event strategy, it elevated it.
"With Eventtia, we've increased attendance and sponsorship by 50% at FORWARD, and reduced time spent on logistics, so we can now focus on content and experience."
Pierre-Claude Blaise
CEO at AMVO
THE BIG PICTURE
With over 50 events organized annually, AMVO has transformed its approach to event management by centralizing operations, improving attendee experiences, and reinforcing its leadership position in Mexico's digital ecosystem. Eventtia's platform enabled the team to scale without losing control delivering greater efficiency, brand consistency, and measurable impact.
As AMVO looks ahead, the focus is on smarter networking and even more engaging content. With FORWARD 2026 already in the planning phase, the organization is committed to using technology to foster deeper, more meaningful connections across the industry. Partnering with Eventtia remains a key part of that vision ensuring every event is not only well executed, but also strategically impactful.
